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The Power of Brand Evangelism in Wealthtech

The Power of Brand Evangelism in Wealthtech

The word “evangelism” comes from the Greek word euangelizesthai (εὐανγέλιον), roughly meaning “to share the good news”. The etymology of the word “brand” is derived from fire brand, a burning piece of wood. When put together, we have “brand evangelism” which one can think of as a torch to light up your brand’s presence and bring the good news to others. 

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